Flowers Kentish Town Privacy Policy

Introduction

At Flowers Kentish Town, we are committed to protecting your privacy and ensuring your personal data is handled in accordance with the UK General Data Protection Regulation (GDPR) and other applicable data protection laws. This Privacy Policy explains how and why we collect, use, store, and share your information when you order flowers or related services from us. This policy applies to all customers placing orders for delivery or collection within Kentish Town and the surrounding districts.

What Data We Collect

When you place an order or interact with Flowers Kentish Town, we collect the following types of data:

• Contact Information: Your name, address (for delivery or billing), and contact details such as phone number.
• Recipient Details: Recipient’s name, address, and any delivery instructions provided.
• Order Information: Details of the products and services ordered, payment method (but not full card details), order history, and delivery notes.
• Communication Records: Records of your communication with us, including queries, feedback, or complaints.
• Technical Data: Information collected automatically from your device, such as IP address, browser type, device identifiers, and browsing activity on our website (using cookies and similar technologies).

Lawful Basis for Processing Your Data

Under GDPR, we must have a lawful basis for processing your personal data. Depending on the circumstances, we rely on the following lawful bases:

• Contractual Necessity: We process your data as necessary to fulfil your order, provide products or services, manage payments, and deliver your floral arrangements.
• Legal Obligation: In some cases, we are required by law to process your information, for example for tax or record-keeping purposes.
• Legitimate Interests: We process data to improve our services, prevent fraud, or resolve queries. Our legitimate interests do not override your rights and freedoms.
• Consent: Where required by law, such as for direct marketing, we request your consent before using your data for these purposes. You have the right to withdraw your consent at any time.

How We Use Your Data

We use your personal data for the following purposes:

• To process and deliver your orders, including communication about order status, delivery, or any issues encountered.
• To provide customer support and address queries or concerns you may raise.
• To improve our website and customer service, using aggregated data where possible.
• To comply with legal requirements, such as tax and accounting obligations.
• To send you marketing information, offers, or newsletters, if you have given explicit consent to receive these communications.

Data Retention

We retain your personal data only as long as necessary for the purposes outlined above or as required by law. Typically, this means we keep your order and contact details for up to six years from the date of your last transaction, in line with legal and accounting requirements. After this period, your identifiable personal data is securely deleted or anonymised. If you have given consent to marketing, we will retain your details until you withdraw your consent, at which point your data will be removed from our mailing list.

Processors and Data Sharing

To provide our services, we sometimes share your data with trusted third-party service providers (data processors) who help us with:

• Payment processing
• Website hosting and IT support
• Order management and delivery services
• Marketing communications (if you have opted in)

All data processors are contractually required to process your data only in accordance with our instructions and to implement appropriate security measures. We do not sell your data to third parties. Where legally required, we may also share information with regulatory authorities or law enforcement.

User Rights under GDPR

You have a number of rights regarding your personal data, under UK GDPR:

• Right to Access: You can request confirmation of what personal data we hold about you and receive a copy.
• Right to Rectification: You can request corrections to inaccurate or incomplete information.
• Right to Erasure: You have the right to request deletion of your personal data, subject to certain legal requirements.
• Right to Restrict Processing: You can ask us to restrict how we use your data in certain circumstances.
• Right to Data Portability: You can request that we transfer your data to you or another provider in a structured format.
• Right to Object: You can object to the processing of your data where we rely on legitimate interests or direct marketing.
• Right to Withdraw Consent: Where we rely on your consent, you may withdraw it at any time.

To exercise any of these rights or for any privacy-related queries, please contact us using the methods provided on our website or in-store.

Data Security

We take data security seriously and employ appropriate physical, technical, and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. Access to your data is limited to those who need it to perform their job functions and all staff are trained in data protection obligations. If you suspect any misuse or unauthorised activity involving your data, please notify us promptly.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in legal requirements or how we operate. Updates will be posted on our website, and significant changes will be communicated to you as appropriate. We encourage you to review this policy periodically to stay informed about how we use and protect your information.

Contact and Complaints

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us through the contact methods stated on our website or in-person at our store. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you are unhappy with how we handle your data.

This policy applies to all customers placing orders with Flowers Kentish Town for delivery or collection in Kentish Town and the surrounding districts.